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filler@godaddy.com
OUR APPROACH
Our approach to strategy is grounded in what drives momentum. And built on what endures. We combine elements of UX design, organizational development, behavioral science, and causal modeling with methods like blink decisioning and generative intelligence. The result is an agile, visual framework that helps leaders think faster, move smarter, and align better.
It may sound complex—but what it does is clear: it gives leaders a strategic edge they can see, activate, and scale.
CONFIDENTIALITY POLICY
We have a philosophy around here, we keep our mouths closed and our coffee hot. That pretty much sums up our position on why we don't share our client portfolio, or tag our clients on social platforms - even when they are okay about it. We have a zero-tolerance policy about confidentiality. Internally, we work to shield our clients from any situation, no matter how well-intended, that has the potential to compromise their sensitive business matters.
OUR AXIOMS
- Strategy is a verb™.
- Hope is not a strategy.
- You cannot solve irrational problems with rational thinking.
- Build strategy from the bottom up not the top down.
- Strategy doesn't die, people kill it.
- Hire people who can help you solve tomorrow's problems today.
- Inertia is insidious.
WHAT'S IN A NAME?
Yes, in fact, two roads did diverge in a yellow wood. Two friends combined their strengths to bring a vision to life. As the business grew, personal goals changed. The demands of business and friendship revealed each aspired to a different version of the original vision. Our name is a reminder that there is more than one road to follow, and each must find her/his/their own.